Few investment topics have generated more noise, more heat, and more confusing signals in recent years than ESG — Environmental, Social and Governance investing. At its peak in 2021, ESG felt like an unstoppable tide, with trillions of dollars flowing into ESG-labelled funds and every major asset manager competing to demonstrate sustainability credentials. The backlash came quickly, especially in the United States, where ESG became politically weaponised, and several leading asset managers publicly distanced themselves from ESG labels.
In 2026, the dust has settled enough to offer a more nuanced picture. ESG has survived both the hype and the backlash to become a permanent feature of mainstream investment practice — but in a more sober, rigorous, and honest form than its peak-hype version. This article explains what has changed, what matters, and how internationally mobile HNW investors should think about ESG in their portfolios.
What ESG Actually Means — Back to Basics
Before assessing what has changed, it is worth clarifying what ESG means at its most fundamental level. ESG is an acronym for three categories of non-financial factors used to assess the sustainability and societal impact of businesses:
Environmental (E): How a company manages its relationship with the natural environment. This includes carbon emissions and climate risk, water use, waste management, land use, biodiversity impact, and exposure to environmental regulation.
Social (S): How a company manages relationships with its employees, suppliers, customers, and communities. This includes labour standards, supply chain ethics, health and safety, diversity and inclusion, data privacy, and community relations.
Governance (G): How a company is directed and controlled. This includes board independence and composition, executive compensation, shareholder rights, transparency and disclosure, anti-corruption measures, and audit quality.
It is critical to understand that ESG factors are, at their core, risk factors — not a values judgement. A company that ignores climate risk may face stranded assets, regulatory fines, or reputational damage. A company with poor governance may be subject to fraud or mismanagement. A company with poor social practices may face supply chain disruption or labour unrest. These are material risks with financial consequences.
The conflation of ESG-as-risk-management with ESG-as-values-driven-investing created much of the confusion. The two are related but distinct.
What Changed — The Post-Backlash Landscape
Several significant developments have reshaped ESG investing between 2022 and 2026:
The US Political Backlash
From 2022 onwards, ESG became a flashpoint in US politics, with Republican-controlled states passing laws restricting public pension funds from considering ESG factors, and several major US asset managers publicly stepping back from ESG commitments — BlackRock's departure from Climate Action 100+ in early 2024 being the most prominent example.
The practical effect in the US has been to create a more cautious environment for explicit ESG branding, particularly for funds serving US institutional clients. However, the underlying risk management practices — analysing climate risk, assessing governance quality, evaluating supply chain resilience — have continued, often under different labels.
Outside the US, the political environment has been less hostile. In Europe, the UK, and most of the world, ESG integration has continued to deepen.
Regulation — From Voluntary to Mandatory
The most significant substantive development has been the shift from voluntary ESG disclosure to mandatory regulation. Key developments as of 2026:
EU Corporate Sustainability Reporting Directive (CSRD): Requires large EU companies (and EU subsidiaries of large non-EU companies) to report detailed sustainability data according to the European Sustainability Reporting Standards (ESRS). Implementation is phased, with the largest companies reporting from 2024–2025.
UK Sustainability Disclosure Requirements (SDR): The FCA's SDR regime (2023–2024) creates labelling requirements for UK investment funds that use sustainability-related terms. Funds must choose from one of four labels (Sustainability Focus, Sustainability Improvers, Sustainability Impact, Sustainability Mixed Goals) and meet specific criteria for each. This significantly clamps down on "greenwashing" — the practice of marketing funds as sustainable without genuine substance.
IFRS Sustainability Disclosure Standards: The International Sustainability Standards Board (ISSB), operating under the IFRS foundation, has published global baseline sustainability disclosure standards (IFRS S1 and S2) that are being adopted across multiple jurisdictions.
The effect of this regulatory development is that large public companies now provide substantially more, and more comparable, ESG data than they did three years ago. This makes ESG analysis more reliable but also reveals that many previously "ESG-labelled" funds had weak underlying credentials.
Greenwashing Crackdowns
Regulators on both sides of the Atlantic have taken enforcement action against funds and managers making misleading ESG claims. The SEC charged several major asset managers. The FCA issued detailed guidance on what fund names and marketing claims can say about sustainability. In Europe, several funds that were categorised as "Article 9" (dark green) under SFDR were downgraded to Article 8 following scrutiny.
The practical effect is a much more honest market. Funds that claim to be sustainable now, in general, have stronger underlying substance. But investors must still conduct their own due diligence.
The "G" Factor's Resurgence
In the hype years, "E" dominated ESG — climate, net zero, and green investments attracted most of the attention. The backlash and the governance scandals of recent years have restored the "G" to its appropriate prominence.
Governance quality is, empirically, the most consistent predictor of long-term corporate performance. Companies with poor governance — weak boards, excessive executive pay unlinked to performance, aggressive related-party transactions, opaque accounting — consistently underperform over time. The governance analysis that has always been central to fundamental investment research has been reinforced, not undermined, by the ESG experience.
What Has Stayed — The Durable Core of ESG
Despite the noise, several fundamentals have remained consistent:
Climate risk is financial risk. The Task Force on Climate-related Financial Disclosures (TCFD) — now mandatory for many large UK companies — has embedded the analysis of physical climate risk (assets threatened by flooding, drought, extreme weather) and transition risk (assets stranded by decarbonisation) into mainstream investment practice. Ignoring these risks is not neutrality; it is a bet that they will not materialise.
Social and governance risks affect financial performance. Labour practices, supply chain ethics, and governance quality demonstrably affect corporate outcomes. The companies that experience major supply chain scandals, labour disputes, or governance failures almost invariably suffer financial consequences.
Long-term investors benefit from ESG integration. The evidence on whether ESG investing outperforms is mixed when viewed narrowly (certain ESG funds underperformed in 2022 due to energy exposure, for example). But the evidence that material ESG risk factors affect long-term corporate performance is substantially stronger.
Practical Guidance for HNW Investors in 2026
For internationally mobile HNW investors, the question is not whether to "do ESG" in a binary sense, but how to integrate sustainability considerations intelligently into investment decisions:
Distinguish exclusion, integration, and impact:
- Exclusion (negative screening): Simply avoiding certain sectors (tobacco, controversial weapons, fossil fuels). Reduces investment universe but does not actively select for sustainable businesses.
- ESG integration: Systematically considering material ESG factors alongside financial analysis. This is now mainstream practice at most reputable asset managers and is the minimum sensible approach.
- Sustainability focus/impact investing: Actively seeking businesses with superior sustainability practices or measurable positive impact. More demanding in terms of evidence and monitoring but increasingly well-defined under the new regulatory frameworks.
Assess fund credentials carefully: Under the UK SDR labels and EU SFDR framework, fund sustainability claims are more constrained than previously. Look for funds with the SDR label, or those classified as Article 8 or 9 under SFDR, and review the underlying methodology for selecting or excluding companies.
Consider your values separately from financial risk: If you have personal values commitments — you do not want to own tobacco companies, arms manufacturers, or fossil fuel producers regardless of financial merit — those commitments can be reflected through specific exclusions. Separate this from the financial risk management dimension.
Avoid single-metric thinking: A company's carbon footprint is one ESG factor. A company with a low carbon footprint but poor governance, labour rights violations, and a history of accounting irregularities is not a "good ESG investment." The full picture matters.
Engage through stewardship: Institutional investors increasingly exercise influence through voting and engagement with company management. When selecting fund managers, understanding their stewardship approach — how they vote on governance resolutions, how they engage with companies on sustainability — is now standard due diligence.
Tax and structuring note: The ESG credentials of a fund do not change its tax treatment. Offshore bonds, ISAs, or pension wrappers can hold ESG funds as efficiently as conventional ones. For internationally mobile investors, wrapper structuring for any fund — ESG or not — depends on the same residency, domicile, and jurisdiction considerations.
Investment values can fall as well as rise. ESG considerations do not eliminate financial risk. Past outperformance of any investment style does not guarantee future results. This article is for information purposes only and does not constitute personalised advice.
How Global Investments Can Help
Global Investments helps internationally mobile HNW clients integrate ESG considerations into their investment strategy in a rigorous, evidence-based manner, avoiding both the greenwashing of the hype era and the oversimplification of the backlash. Our advisers assess funds and managers on genuine substance, not label.
To discuss how to align your investment strategy with both financial objectives and sustainability values, contact us through globalinvestments.net.
This article is for general information only and does not constitute financial, legal or tax advice. Rules, prices and regulations change; verify current requirements with a qualified adviser before acting.