The decade from 2013 to 2023 was, to put it plainly, a difficult time to be an internationally diversified investor. US equities — driven by the extraordinary growth of technology companies — delivered returns that comfortably outpaced every other major equity market. An investor who held a globally diversified portfolio, as textbook finance recommends, underperformed one who simply held the S&P 500.
This experience eroded the commitment of many investors to international diversification. Why hold European value stocks, Japanese industrials, or emerging market equities when the US technology sector consistently outperformed? Why accept the complexity, costs, and currency risk of a global portfolio when a single-country allocation delivered superior results?
The answer, as of 2026, is more compelling than it has been in many years. US equity valuations are elevated by historical standards, even after 2022's correction. International markets — particularly Europe, Japan, and selected emerging markets — trade at significant valuation discounts. The concentration of US indices in a handful of mega-cap technology names means that the "US equity" bet is increasingly a bet on a small number of specific companies rather than the broad US economy.
This article makes the case for international diversification, examines the current opportunity set across major markets, and provides a framework for constructing and maintaining a globally diversified portfolio. As with all investment decisions, the future is uncertain, and diversification does not guarantee superior returns. Seek professional advice before making investment decisions.
The Fundamental Case for Diversification
Reducing Concentration Risk
The core principle of portfolio diversification is simple: assets whose returns are less than perfectly correlated with each other, when combined, produce a portfolio with lower variance than any individual asset. By diversifying internationally, an investor gains exposure to economic cycles, industries, currencies, and geopolitical regimes that are not perfectly synchronised with any single country's market.
The US equity market represents approximately 60–65% of global equity market capitalisation as of 2026. An investor who holds only US equities is therefore making a concentrated bet: that the most expensive equity market in the world, dominated by a handful of technology companies, will continue to outperform. Historically, no single market has maintained dominance indefinitely.
A century of equity market data shows that leadership rotates. In the 1980s, Japan was the world's dominant equity market. In the 2000s, emerging markets led. The 2010s belonged to the US. Attempting to predict which market will dominate the next decade is an exercise in overconfidence; diversifying across all of them reduces the cost of being wrong.
Accessing Different Sectors and Industries
Different countries have different sectoral compositions. The US equity market is heavily weighted towards technology and consumer discretionary companies. The UK market is weighted towards financial services, energy, and mining. European markets offer substantial exposure to luxury goods, pharmaceuticals, and industrials. Asian markets provide access to semiconductor supply chains, consumer electronics, and the world's fastest-growing consumer economies.
An international portfolio accesses sectors and business models not well represented in any single domestic market, improving the portfolio's breadth and potentially its long-run return characteristics.
Currency Diversification
For investors whose expenditure and liabilities span multiple currencies — as is typical for internationally mobile HNW individuals — holding assets denominated in multiple currencies is not additional risk but matching of assets to liabilities. Sterling assets match GBP obligations; US dollar assets match dollar expenditure; euro assets match European living costs.
Beyond liability matching, currency diversification reduces the risk that a sustained depreciation in one currency — through inflation, political instability, or fiscal deterioration — seriously impairs total wealth.
The Valuation Argument in 2026
Valuation does not predict short-term market movements — markets can remain expensive for years, and cheap markets can get cheaper before recovering. But over 7–10 year horizons, starting valuations are among the strongest predictors of equity returns. Cheap markets tend to outperform over long periods; expensive markets tend to underperform.
As of mid-2026, the gap in equity valuations between the US and most international markets is among the widest in modern market history:
US equities: The S&P 500 trades at approximately 20–22x forward earnings, and the cyclically adjusted price-to-earnings (CAPE) ratio remains elevated at 30–35x, well above historical averages. The market capitalisation of the ten largest US stocks represents approximately 30% of the entire S&P 500 index.
European equities: European blue chips trade at approximately 12–14x forward earnings, a discount of 30–40% to US valuations. Many high-quality European companies — LVMH, Nestlé, ASML, Novo Nordisk — are world leaders in their industries and trade at valuations that would be considered cheap in any historical context. Dividend yields in Europe (approximately 3–4%) compare favourably with the S&P 500 (approximately 1.5%).
Japanese equities: The Tokyo Stock Exchange revival continues. Corporate governance reforms — pushed by the TSE itself and by activist shareholders — are compelling Japanese companies to improve return on equity, return cash to shareholders, and break up cross-shareholding structures that have suppressed valuations for decades. Japanese large-cap equities trade at approximately 14–16x forward earnings with growing momentum behind earnings growth.
Emerging markets: Emerging market equities trade at approximately 11–13x forward earnings on aggregate, though there is wide dispersion across countries. India trades at a premium (28–30x forward earnings, reflecting premium growth expectations); China at a discount (9–11x). Southeast Asian markets — Vietnam, Indonesia, Philippines — offer compelling long-run growth at reasonable valuations.
UK equities: The UK remains cheap relative to both the US and to its own history, at approximately 10–12x forward earnings, with high dividend yields and significant exposure to global commodity and financial sectors. Corporate activity — continued M&A interest from international buyers attracted by low UK valuations — may serve as a valuation catalyst.
The case for international diversification has rarely been stronger on a pure valuation basis.
Country-Specific Opportunities
Europe: Quality at a Discount
European equity markets have suffered from perceived political instability, weak economic growth, and the energy crisis of 2022. These headwinds are real but are increasingly priced in. Several factors support a more positive medium-term outlook:
- Fiscal stimulus: EU investment through the NextGenerationEU fund (approximately EUR 800 billion) is being deployed in clean energy, digitalisation, and infrastructure
- Defence spending: NATO members are accelerating defence expenditure, benefiting European defence contractors
- Energy transition leadership: Europe houses some of the world's leading clean energy, grid management, and electric vehicle technology companies
- Currency: A euro at below purchasing-power parity with the US dollar provides a potential tailwind for returns measured in sterling or dollars
Japan: The Reform Dividend
Japan's equity market revival reflects structural change rather than cyclical bounce. The Tokyo Stock Exchange's insistence that companies with price-to-book ratios below 1.0x explain and address their valuation discounts has fundamentally shifted corporate behaviour. Share buybacks, dividend increases, asset sales, and management accountability are increasing. Warren Buffett's well-publicised investment in Japanese trading companies drew global attention to the market; institutional flows have followed.
Japan also offers useful portfolio characteristics: the yen is structurally undervalued, providing potential currency appreciation; Japanese equities have low correlation with US technology-dominated indices; and Japan's corporate sector, unlike the US and Europe, is not heavily influenced by technology valuations.
Emerging Markets: Selective Opportunities
Emerging markets as a bloc are not a homogenous asset class. The opportunities and risks vary enormously:
India: The most compelling long-term emerging market story. A young, growing population, strong demographic dividend, improving infrastructure, and a government committed to manufacturing-led growth. Indian equities are not cheap, but the growth trajectory justifies elevated valuations for patient long-term investors.
Southeast Asia: Vietnam, Indonesia, and the Philippines benefit from supply chain diversification away from China, growing domestic consumption, and young populations. Vietnam in particular has emerged as a manufacturing hub for electronics and textiles.
Gulf and Middle East: Saudi Arabia's Vision 2030 programme and the broader Gulf's infrastructure investment creates investment opportunities across energy, construction, financial services, and tourism. The Saudi stock exchange (Tadawul) has been opened to qualified foreign investors and provides access to a market not well represented in standard indices.
Brazil and Latin America: High real interest rates (the consequence of fighting inflation) provide attractive bond returns. Brazilian commodity exporters (iron ore, soybeans, oil) offer real asset exposure. Political risk remains elevated but is priced into valuations.
China: Chinese equities remain a source of debate. Depressed valuations reflect genuine structural concerns — property market debt overhang, regulatory risk, demographic headwinds, and geopolitical tensions with Western governments. However, China's technological capabilities, world-class companies in manufacturing and internet services, and improving shareholder orientation may eventually be recognised in valuations. A modest exposure through a selective manager rather than pure index allocation is a reasonable approach for investors who can monitor developments closely.
Practical Portfolio Construction
How Much to Allocate?
Market capitalisation weights suggest approximately 60–65% US, 15–20% international developed markets, 10–15% emerging markets within a global equity portfolio. Many investors and academics argue for modest home country tilts — particularly relevant for UK investors with sterling liabilities — while maintaining meaningful international diversification.
A globally diversified equity portfolio for a UK-based investor might include: 30–40% global equity indices (covering US and international), 20–30% specific international markets (Europe, Japan, emerging markets), and 10–20% UK equities. The remainder would typically include bonds, alternatives, and real assets.
Vehicles for International Exposure
- Global equity index ETFs: The most cost-effective starting point. The iShares MSCI World ETF, Vanguard FTSE All-World ETF, and similar products provide immediate global diversification at costs of 0.10–0.20% per annum.
- Regional and country ETFs: Allow deliberate tilts to specific markets — Europe, Japan, emerging markets, or individual countries.
- Actively managed international funds: Justified where a credible manager with a specific edge (language skills, network, long-term focus on a specific region) can be identified.
- Global custodian accounts: For large portfolios, holding individual international securities through a global custodian provides maximum flexibility and transparency.
Rebalancing and Monitoring
International portfolios require regular monitoring of both price movements and currency moves. Currency hedging decisions — whether to hedge back to sterling, leave unhedged, or hedge selectively — should be made deliberately and reviewed regularly. The cost of systematic currency hedging (typically 0–2% annually depending on interest rate differentials) should be weighed against the risk reduction provided.
How Global Investments Can Help
At Global Investments, we have spent 32 years helping internationally mobile clients build and manage truly global investment portfolios — not as a theoretical exercise but as a practical response to their complex, multi-jurisdiction financial lives.
We can help you assess your current international diversification, identify concentrations or gaps, and construct a portfolio that balances the valuation opportunity in international markets with the need to manage currency risk, tax efficiency, and liquidity within your specific circumstances.
This article reflects information available as of mid-2026. Market conditions, valuations, and geopolitical developments change rapidly. Nothing here constitutes personal financial advice. Investments can fall as well as rise. Past performance does not predict future returns. Seek professional advice before making investment decisions.
This article is for general information only and does not constitute financial, legal or tax advice. Rules, prices and regulations change; verify current requirements with a qualified adviser before acting.